The Sept. 11 Advanced Advertising Summit, part of NYC TV Week, brought together the people and companies leading the charge to make TV advertising more effective and efficient. The day-long event also recognized winners of the Advanced Advertising Innovation Awards. Click on the gallery below for event photos. (Photos by Mark Reinertson)
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Laura Grover, head of client solutions at EDO, speaks during the “Marketer Case Study: Creative Rotation Optimization with the University of Phoenix” session. (Image credit: Mark Reinertson)
Mohammad Chugtai of MiQ and Erica Barnes of A+E Networks on the “Measuring Results” panel. (Image credit: Mark Reinertson)
On the Addressable Advertising Panel (from l.): moderator Danielle Delauro of VAB, Matt Barnes of Disney, Matt Frattaroli of Alliant and Rob Christensen of Vevo.(Image credit: Mark Reinertson)
Todd Hauser of fullthrottle.ai and Amy Anthony of Stream Companies during the panel session “First-Party Data-Informed Video: Automotive Campaign Success.”(Image credit: Mark Reinertson)
Sierra Bodor, director of U.S. vaccines communications at GSK, on the panel session “Marketer Case Study: GSK and Lifetime Lever the Power of Emotional Storytelling.”(Image credit: Mark Reinertson)
Katlyn Wilson of Vizio speaks during the Branded Content panel. (Image credit: Mark Reinertson)
Raquel Navarrski, customer VP, eCommerce Pure Play at General Mills, during a case study panel on streaming ads on ‘Thursday Night Football.’(Image credit: Mark Reinertson)
Afternoon keynoter Jon Steinlauf, chief U.S. ad sales officer at Warner Bros. Discovery.(Image credit: Mark Reinertson)
Sheila Bruce of Fox Television Stations takes part in the panel on Local Ad Sales. (Image credit: Mark Reinertson)
‘B+C Multichannel News’ business editor Jon Lafayette presents an Advanced Advertising Innovation Award for Best Use of Branded Content to TelevisaUnivision’s Oneil Vargas-Estevez. (Image credit: Mark Reinertson)
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Mike Demenchuk has served as content manager of Broadcasting+Cable and Multichannel News since 2016. After stints as reporter and editor at Adweek, The Bond Buyer and local papers in New Jersey, he joined the staff of Multichannel News in 1999 as assistant managing editor and has served as the cable trade publication's managing editor since 2005. He edits copy and writes headlines for both the print magazine and website, wrangles the occasional e-newsletter and reviews TV shows from time to time. He's also the guy to bother with your guest blog, Fates & Fortunes and Freeze Frame submissions.
