The daylong Hispanic Television Summit, held September 13 as part of NYC TV Week, featured experts exploring the multiple ways television programming engages Hispanic consumers with video content that is connected across platforms from streaming to broadcast to traditional pay TV. Keynotes, panels and presentations focused on advertising, viewer research, programming, content distribution, subscriber marketing. viewer promotions and content discovery. The event also included the annual Hispanic Television Awards, honoring top executives and on-air personalities in the sector. Click below for an image gallery from the event.
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Hispanic Marketing Council chair and Zubi VP, media integration Isabel Sanchez opened up the Hispanic TV Summit with a session on the “State of Hispanic Media & Marketing.”(Image credit: Mark Reinertson)
On the “Trends in Global & Local Media” panel (l. to r.): moderator Sean Cunningham, VAB; Gloria Costanza, d’exposito & partners; Michael Roca, Omnicom Media Group; Alex Minicucci, Horizon Media; and David Tardio, Warner Bros. Discovery. (Image credit: Mark Reinertson)
Emma Vélez-López, senior manager, advertising, multicultural & sponsorships at T-Mobile, talked abiout “Connecting Hispanic Consumers With Brands.”(Image credit: Mark Reinertson)
José Vélez-Silva, VP, multicultural brand marketing at Comcast Cable, speaks during the morning fireside chat. (Image credit: Mark Reinertson)
Beau Ferrari, chairman of NBCUniversal Telemundo Enterprises, during the Chairman’s Keynote. (Image credit: Mark Reinertson)
(From l.): Joe Schramm, Schramm Marketing Group; Kent Gibbons, content director, B+C, Multichannel News and Next TV; Adriana Waterston, accepting the Rafael Eli Award for Corporate Pioneer in Hispanic TV on behalf of Horowitz Associates; and Joe Torres, anchor, WABC New York.(Image credit: Mark Reinertson)
ESPN’s Freddy Rolón accepts the Rafael Eli Award for Programming Pioneer in Hispanic TV on behalf of ESPN Deportes. (Image credit: Mark Reinertson)
(From l.): Joe Schramm, Schramm Marketing Group; Kent Gibbons, content director, B+C, Multichannel News and Next TV; NBCUniversal Telemundo’s Miguel Gurwitz, winner of the Award for Leadership in Hispanic TV Programming; and Joe Torres of WABC New York.(Image credit: Mark Reinertson)
Tony Hernandez of the Immigrant Archive Project and Latino Broadcasting, accepts the Award for Leadership in Hispanic TV for Cultural Narrative.(Image credit: Mark Reinertson)
Mariachi Real de Ramon Ponce entertained the crowd during the Awards Celebration Luncheon.(Image credit: Mark Reinertson)
The 2023 Hispanic Television Awards recipients (from l.): Tony Hernandez of the Immigrant Archive Project, Award for Leadership in Hispanic TV Cultural Narrative; Isabella Sanchez, Hispanic Marketing Council and Zubi Advertising Services, Award for Leadership in Hispanic TV and Media; Freddy Rolón, ESPN Deportes, Rafael Eli Award for Programming Pioneer in Hispanic TV; Adriana Waterston, Horowitz Associates, Rafael Eli Award for Corporate Pioneer in Hispanic TV; and Miguel Gurwitz, NBCUniversal Telemundo, Award for Leadership in Hispanic TV Programming.(Image credit: Mark Reinertson)
Jesus Lara, president of local media at TelevisaUnivision, speaks during “The Local Broadcaster’s Keynote.“(Image credit: Mark Reinertson)
The “From Concept, to Casting, to Streamed Content” panel dug deep into the development of Prime Video’s “Como Sobrevivir Soltero“ (l. to r.): Michael Malone, senior content producer, programming, B+C Multichannel News; Javiera Balmaceda, Amazon Studios; show creator and star Sebastián Zurita; and Jaime Dávila, Campanario.(Image credit: Mark Reinertson)
On the "Originals, Local, FAST and Broadcast” panel (l. to r.): moderator Cristina Navarrete of WNJU Telemundo 47 New York; Osvaldo Martinez, Telemundo Station Group; and Meredith McGinn, NBCUniversal Local. (Image credit: Mark Reinertson)
Oswald Mendez (l.) of Canela Media and Javier Saralegui of DangerTV on the “Attracting and Activating Hispanic Viewers” panel.(Image credit: Mark Reinertson)
Castalia Communications president Luis Torres-Bohl on the “Connecting Content With the Consumer” panel. (Image credit: Mark Reinertson)
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Mike Demenchuk has served as content manager of Broadcasting+Cable and Multichannel News since 2016. After stints as reporter and editor at Adweek, The Bond Buyer and local papers in New Jersey, he joined the staff of Multichannel News in 1999 as assistant managing editor and has served as the cable trade publication's managing editor since 2005. He edits copy and writes headlines for both the print magazine and website, wrangles the occasional e-newsletter and reviews TV shows from time to time. He's also the guy to bother with your guest blog, Fates & Fortunes and Freeze Frame submissions.
