Pluto TV Hires Chief Revenue Officer

Pluto TV, a company that runs a free, ad-based, linear-style OTT service, has hired TV and media industry vet Rich Calacci as its first chief revenue officer.

Calacci, who will oversee monetization and national ad sales and brand partnerships at Pluto TV, is the former CRO of Turner-owned Bleacher Report. He has also served as SVP of Turner Sports.

RELATED: Turner to Launch Streaming Service Bleacher Report Live

Calacci reports to Pluto TV CEO and co-founder Tom Ryan, and will operate out of Pluto TV’s New York offices.

Tied to the buildout of Pluto’s ad sales teams, Pluto TV has also added Harold Morgenstern as head of national advertising sales, and Matt Katrosar, as head of west coast advertising sales. Morgenstern is late of discovery Networks, Excite Networks, ESPN and CBS and reports to Calacci. Katrosar most recently was director of west coast sales of CBS Interactive, and will report to Morgenstern.

Pluto TV said it will open national ad sales offices in Detroit and Chicago in the coming months.

Pluto TV recently hired Jeff Shultz as chief business officer, and Mike Drath as CFO and COO.

Pluto TV landed a $30 million Series B round in late 2016, and received additional investment from Samsung Ventures in 2017. Pluto TV has raised about $51.8 million, according to CrunchBase.

Latest in Fates & Fortunes
B+C Hall of Fame class of 2024
Freeze Frame: B+C Hall of Fame 2024
Hoda Kotb on the ‘Today’ anchor desk
Hoda Kotb To Step Down From ‘Today’ Co-Anchor Post
Jace Larson
WXMI Grand Rapids Names Jace Larson Senior Director of News
Chenue Her
Chenue Her Joins KMSP Minneapolis as Morning Anchor
Free TV Networks
Free TV Networks Names Suzanne Satterfield General Counsel
Lance Frank
Lance Frank Named Head of Communications at CBS News, Stations & Media Ventures
Latest in News
Dish and DirecTV satellite dishes
DirecTV Acquires Dish, Unifying Struggling Satellite Business
B+C Hall of Fame class of 2024
Freeze Frame: B+C Hall of Fame 2024
DirecTV and Dish
Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?
Adam Symson speaks to KNXV Phoenix GM/VP Anita Hecht.
E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Sabrina Ionescu #20 of the New York Liberty handles the ball during the game against the Las Vegas Aces on September 8, 2024
WNBA Playoffs Continue: What’s On This Weekend in TV Sports (Sept. 28-29)
Fubo Multiview
Fubo Launches 'Multiview' Beta on Roku