The Daytime Emmys are popping back onto TV.
The National Academy of Television Arts & Sciences and Pop, nee TV Guide Network, will televise live the 42nd Annual Daytime Emmy Awards on Sunday, April 26 at 8 p.m. (ET). Deal terms were not disclosed.
The announcement follows the event being streamed on DaytimeEmmys.net last year. In 2012 and 2013, the show aired on HLN.
Televised from the Warner Bros. Studios lot on Stage 16 – the location of such Hollywood theatricals as Casablanca,Jurassic Park and Ghostbusters – the 42nd Annual Daytime Emmy Awards show will be executive-produced by Michael Levitt.
“Our new partnership with the Pop network is an ideal platform to present our signature gala,” said NATAS president Bob Mauro. “With the Warner Bros Studios as our venue, where so many great films and television shows have been made, coupled together with Michael Levitt, our executive producer, who created the TV Land Awards, and has produced numerous live event specials, including ‘The Producers Guild Awards, ‘The Billboard Music Awards, and ‘E! Live from the Red Carpet’ shows for the Golden Globes and Oscars, this promises to be a very special telecast of the 42nd Annual Daytime Emmy Awards.”
“As a network that celebrates talent, we are thrilled to bring the Daytime Emmy Awards back to television for the fans,” said Pop president Brad Schwartz. “Daytime audiences are some of the most amazing and passionate in all of television, and we are proud to honor the greatest works and achievements of daytime. Adding premium live events to our schedule is just another exciting way we are building Pop. We’re going to have a lot of fun with this.”
In addition, NATAS announced that the Daytime Creative Arts Emmy Awards gala will take place on Friday, April 24 at the Universal Hilton in Los Angeles.
