Pop, a cable network joint venture of CBS and Lionsgate, has named Justin Rosenblatt executive vice president of Original Programming and Development. Rosenblatt, currently senior vice president, Alternative Programming at CW Network had previously held senior programming posts at MTV Networks. He will join Pop in September, reporting to president Brad Schwartz.
Rosenblatt succeeds Paul Adler, Pop’s current SVP, Original Programming and Development, who announced his decision to leave after 16-years tenure and the completion of the network’s rebrand. Adler will continue to serve as a consulting producer at Pop for select projects.
Pop, formerly TVGN, rebranded in 2015 and has expanded its scripted and unscripted programming lineup. With over 400 hours of original programming in 2016, Pop’s slate includes critically acclaimed comedy “Schitt’s Creek,” the scripted comedy series “Nightcap” produced by Lionsgate Television, and a cappella docu-series “Sing It On.”
“Justin is the perfect executive to build upon our network’s rapid growth with bold new original programming that breaks through the clutter and resonates with passionate fans and younger, socially-engaged viewers,” Schwartz said in a statement. “His experience from The CW and MTV Networks in both scripted and unscripted programming is exactly what we need for the next phase of our evolution. He will join Pop at an optimal time, taking over the reins from Paul, who has had a remarkable run at the network and has been a great leader and contributor to our successes.”
In his role at The CW, Rosenblatt oversees all elements of development and current programming. Prior to The CW, he was senior director of series development and programming for MTV2, overseeing shows like “Celebrity Death Match,” “Wildboyz,” and “Final Fu.”
“Pop has done an extraordinary job rebranding itself and is well-positioned as one of the fastest growing networks, supported by two industry leading parent companies, CBS and Lionsgate,” Rosenblatt said in a statement. “I’m fired up to be part of Pop’s evolution and creating the next generation of brand-defining content for the network.”
