Prazenica Named President/GM at WPVI Philadelphia

Bernie Prazenica, most recently president and general manager of WTVD Raleigh-Durham, N.C., was named president and GM of WPVI Philadelphia. Both stations are owned by the ABC Television Stations Group.

It’s a homecoming for Prazenica, who was director of sales at WPVI from 1994-2002 and was raised in Pennsylvania.

He succeeds Rebecca S. Campbell, who was promoted to the president/GM job at WABC New York.

“Bernie Prazenica has done a tremendous job on behalf of viewers in Raleigh-Durham over the past five years,” ABC station group president Walter Liss said. “We’re pleased to welcome Bernie back to WPVI-TV and look forward to his success and accomplishments once again in Philadelphia.”

Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.