'Pretty Little Liars' Scares Up 3.1 Million Viewers
ABC Family’s long-running drama series Pretty Little Liars drew 3.1 million viewers Tuesday as viewers tuned in for a much-anticipated character reveal.
The summer season finale for the series, which finally revealed the identity of “A”, pulled in its best audience in 18 months and ranks as the series’ second most watched summer finale on record in the network’s core 18-34 and 18-49 demos, according to network officials.
Summer to date, Pretty Little Liars is cable most watched series among Women 18-34 and Females 12-34 and is the top scripted cable TV series among Adults 18-34 and Viewers 12-34, said the network.
On the social media front, the Pretty Little Liars finale was the most tweeted TV series telecast of thus far this summer and the third most tweeted cable TV series episode on record, generating more than 1.6 million tweets, which were seen by a Twitter TV audience of 6.2 million unique users and generated over 68 million Twitter TV impressions, according to Nielsen.
The episode easily topped HBO’s Hark Knocks: Training Camp With the Houston Texans, which reached a Twitter TV audience of nearly 2 million unique users, said Nielsen.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.