Primetime Ratings: Close to 10 Million Watch ‘Billboard Awards’
ABC was the winner among broadcasters Sunday night, the network putting up a 2.5 in adults 18-49, per Nielsen’s fast affiliate ratings, and a 9 share, thanks to the Billboard Music Awards. Everyone else was playing for second. Fox did a 0.9/3, CBS a 0.8/3 and NBC a 0.6/2.
The Billboard Music Awards drew 9.6 million people, good for a 3.1 rating in 18-49, according to fast affiliates. Last year’s telecast rated a 3.7 in 18-49 and 11.1 million total viewers, according to Nielsen overnight numbers, making it the most-watched Billboard gala in 14 years.
The Sunday special was up against cable heavyweights Game of Thrones on HBO and the finale of Fear the Walking Dead on AMC.
Related: The Broadcast Networks' Fall 2016 Primetime Slates
America’s Funniest Home Videos led in with a 1.2.
Fox’s Bordertown rated a 0.5. After a Simpsons repeat, a new Simpsons did a 1.0, then Bob’s Burgers a 1.0. Family Guy scored a 1.2 and a second Bob’s Burgers a 0.9.
Related: Affiliates Encouraged By Nets’ Upfront Slates
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For CBS, 60 Minutes did a 0.8 across two hours, same as Undercover Boss.
On NBC, Dateline did a 0.6. After a pair of Little Big Shots repeats, The Carmichael Show did a 0.5 and Crowded a 0.4. A second Dateline scored a 0.7.
Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.