Primetime Ratings: Game 4 a Win-Win for ABC
ABC was on top again Thursday night with coverage of the Celtics' come-from-behind victory over the Lakers in Game 4 of the NBA championship, evening the series at two games apiece -- and guaranteeing at least six games for a very happy ABC.
ABC says the total overnight rating in metered markets was an 11.5, the highest of the series and a 6% increase from last year's game four (a 10.9 for the Lakers vs. Orlando).
ABC won the Nielsen primetime race in the 18-49 demo according to overnight time period numbers with a 4.2/13. That number is expected to rise when the West Coast returns are factored in. ABC won every time period, starting with a 3.1/11 for its Jimmy Kimmel Live pre-game show and finishing off with a 5.7/17 at 10:30-11.
Fox was second with a 2.1/7 demo average on the night thanks to So You Think You Can Dance, which averaged a 2.5/7, the only show other than ABC's lineup to crack a 2 rating on the night. It also took second with a reprise of the Glee finale, which averaged a 1.6/5 at 8-9.
CBS was third with a 1.6/5 for repeats of CSI and The Mentalist. NBC's new comedy 100 Questions still couldn't find the answer to its ratings doldrums, averaging a .8/3 at 8:30-9 up against the pre-game show and repeats on the other nets.
NBC averaged a 1.1/3 for an all-repeat night and The CW averaged a .5/1 for its re-runs.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.