Primetime Ratings: Grammy Awards Draw Largest Audience in Ten Years
The
53rd Annual Grammy Awardsled
CBS to an easy Sunday win, with the net posting an overall 8.2 rating/22 share
with adults 18-49 and 23.7 million viewers, according to Nielsen fast nationals.
The
Grammys just topped last year's multi-year high with both adults 18-49 and
total viewers, up 1% with the demo to a 10.0 and 3% with total viewers to 26.7 million. That marks the highest
adults 18-49 rating since 2004 and the highest average viewership since 2000.
The award show also saw its
best ratings since 2004 from the A25-54 (10.8) and A18-34 (9.5) demos.
Without last week's Super Bowl distraction, 60 Minutes posted a healthy 2.1 rating for Anderson Cooper's sit-down with Grammy favorite Lady Gaga.
Fox trailed in second with a 2.3/6 for the night. American Dad dropped 17% to a 1.9 rating, The Simpsons fell 10% to a 2.7 and Bob's Burgers was down 5% to a 2.1. Family Guy also dropped, down 14% to a 3.2 with key adults. The Cleveland Show was the only show to improve, up 4% to a 2.4 rating.
ABC's lineup, which averaged a 2.0/5, was also feeling the Grammys heat. America's Funniest Home Videos slipped 14% from its last new episode two weeks ago to a 1.8. Desperate Housewives was down 16% to a series low 2.6 rating. Brothers & Sisters also hit a series low, dipping 10% to a 1.8. Extreme Makeover: Home Edition dropped 41% from its last new episode two weeks ago, which featured Justin Bieber, to a series low 1.6 rating.
NBC picked up the rear with an anemic 0.9/2, with Dateline down 15% from its last new episode two weeks ago to a 1.1 with adults 18-49.
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