Primetime Ratings: Masters Paces CBS to Title
CBS used its Masters lead-in to seize the Sunday ratings title. The golf tournament did a 2.5 rating and 10 share among viewers 18-49 in its final half hour, helping CBS to a 1.3 rating in 18-49, with a 4 share. NBC had a 1.2/4, then ABC at 1.0/3 and Fox at 0.9.3.
The Masters did an 8.5 overnight household rating and a 17 share. Last year’s Sunday telecast did a 9.6, while 2014’s weighed in at 7.8. Tiger Woods’ absence this past weekend was a factor in the ratings.
60 Minutes rated a 1.6 on CBS, up 45%. Madam Secretary grew 10% to 1.1 and a double run of Elementary offered two 0.9s, up 13% from its last original airing.
NBC saw good uptick. Little Big Shots grew 11% to 2.0, The Carmichael Show gained 20% to 1.2, and Crowded climbed 25% to a 1.0. Dateline closed out prime at 1.1, up 38%.
ABC’s America’s Funniest Home Videos rated a 0.9, down 10%, and Once Upon a Time a flat 1.1, then The Family up 14% at 0.8, and Quantico a flat 1.0.
On Fox, Bordertown and Cooper Barrett’s Guide to Surviving Life both scored 0.5, up 25%. The Simpsons and Bob’s Burgers did 1.1s, Simpsons up a tenth and Bob’s up from a 1.0 and .9 double run the week before. Following a Family Guy repeat, The Last Man on Earth did a 1.1 as well, up 22%.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.