Primetime Ratings: NBC Up a Tick With Olympics
NBC eased to the Thursday primetime win, rating a 3.4 in viewers 18-49, and a 13 share with Olympics coverage. That was a wee bit better than the 3.3/13 NBC posted the night before.
Alpine and freestyle skiing were on the air at NBC Thursday. The Games conclude Feb. 25.
Univision did a noisy 1.2/5 with the 30th edition of awards show Premio Lo Nuestro.
CBS scored a 1.0/4 with repeated comedies, then a repeated SWAT.
ABC did a 0.7/3. The Bachelor Winter Games finale fell 22% to 0.7. The Winter Games Reunion scored a 0.6.
Fox was at 0.4/2 with repeats of Gotham and 9-1-1.
Telemundo too was at 0.4/2.
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The CW did a 0.2/1 with repeats of Supernatural and Arrow.
Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.