Primetime Ratings: NBC Wins Big With Pre-Season Football
NBC won the ratings race Thursday, putting up a hearty 1.8 in viewers 18-49, per the Nielsen overnights, and a 9 share. That beat the 1.0/5 that CBS and Fox mustered.
Pre-season football paced NBC, as the Bears-Ravens Hall of Fame game took up all of its prime. Last year’s pre-season opener scored a 2.3.
CBS had comedy repeats leading into Big Brother, which was down 7% at 1.4, then a SWAT rerun.
On Fox, The Four: Battle For Stardom grew 25% to 1.0 from 8 to 10 p.m.
On ABC, it was The Gong Show at a flat 0.5, then a Match Game repeat, and Take Two at a level 0.4.
Telemundo did a 0.5/3 and Univision a 0.4/2.
The CW rated a 0.1/1 with repeats.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.