Primetime Ratings: NFL Paces NBC

NBC won the ratings race with a 1.5 rating in viewers 18-49, per the Nielsen overnights, and a 5 share. Fox posted a 1.0/4, while CBS did a 0.9/3 and ABC a 0.8/3. NBC’s The Timeline rated a 0.8 before an NFL preseason game, Cincinnati Bengals vs. Jacksonville Jaguars, at 1.7.

Fox rode an NFL preseason overrun into repeated comedies starting at 7:30 p.m.

On CBS, 60 Minutes rated a 0.9, up 29%, before Big Brother grew 5% to a 2.0. Following a repeat of Madam Secretary, BrainDead rated a flat 0.3.

ABC featured the charity special WE Day at 0.3, then Celebrity Family Feud at 1.0, down 9%, The $100,000 Pyramid at a flat 1.0, and Match Game at a flat 0.9.

Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.