Primetime Ratings: Olympics Power NBC
NBC rode the Olympics to an easy Sunday prime win, posting a 5.1 in viewers 18-49, per the Nielsen overnights, and an 18 share. Next up was ABC at 0.9/3.
The previous Sunday featured the Super Bowl on NBC.
NBC’s prime peak occurred when women’s figure skating aired. The network said the top markets for Sunday’s prime telecast were Salt Lake City, Denver and Milwaukee.
ABC had repeats of America’s Funniest Home Videos and two repeats of Celebrity Family Feud, before Shark Tank did a 0.8, down 27% from its last fresh airing.
CBS weighed in at 0.7/2. 60 Minutes started prime at 0.7, up from the previous week’s 0.3 (against the Super Bowl pre-game), then Big Brother: Celebrity Edition did a 1.2, down 33% from its premiere. A SEAL Team repeat followed, and an NCIS: Los Angeles rerun closed out prime.
Fox did a 0.4/2 with repeated comedies.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.