Primetime Ratings: ‘Sunday Night Football’ For the Win
NBC won Sunday prime ratings by a mile, with the premiere of Sunday Night Football pacing the net to a 5.2 in viewers 18-49, per the Nielsen overnights, and a 22 share. In second was NFL-fueled Fox at 2.7/11.
Football Night in America got a 3.0 on NBC and the game, Patriots versus Steelers, a 6.6. NBC said the broadcast was up 3% in metered market households from last year.
Fox had Giants-Cowboys creep into prime, then The OT at 4.3. Comedy reruns followed.
CBS did a 0.7/3 and ABC a 0.5/2. On CBS it was 60 Minutes up 60% at 0.8 and Big Brother up 33% to 1.2, then an NCIS: Los Angeles repeat.
On ABC, it was repeats of America’s Funniest Home Videos and Celebrity Family Feud. $100,000 Pyramid fell 17% to 0.5 and To Tell the Truth slid 33% to 0.4.
Telemundo got a 0.4/2. Three hours of Exatlon Estados Unidos got a 0.4 and El Secreto de Selena a 0.3.
Univision did a 0.2/1. The premiere of Enamorandonos got a 0.2, as did Aqui y Ahora and Cronicas.
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The CW scored a 0.1/1 with repeats.
Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.