Primetime Ratings: Super Bowl Down on CBS
CBS did a 24.4 rating in viewers 18-49 during Sunday prime, per the Nielsen overnights, as the New England Patriots offed the Los Angeles Rams in the Super Bowl. CBS did a 67 share for the night.
Around 69 million total viewers watched the game. While it was a tight game, casual fans probably found the game to be a bore, with just one touchdown scored. The Patriots won 13-3.
Last year’s Super Bowl, with the Philadelphia Eagles defeating the Patriots in a 41-33 barnburner, got a 33.4 rating in viewers 18-49, with 103 million total viewers.
In a way-distant second Sunday night were both Telemundo and Univision at 0.4/1. Pacing Telemundo was La Voz at 0.5, while Mira Quien Baila All Stars did a 0.4 for Univision from 8 to 10 p.m.
ABC, Fox and NBC all got a 0.3/1. All three put repeats against the big game.
The CW did a 0.1/0 with repeats.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.