Primetime Ratings Thursday: ABC Wins With NFL Draft
Draft telecast down considerably from last year’s NFL event
ABC had the winning score in Thursday prime, thanks to the NFL draft. ABC scored a 1.0 in viewers 18-49, per the Nielsen overnights, and a 7 share, well ahead of the 0.4/3 put up by both CBS and NBC.
ABC had the draft on across primetime. Last year’s NFL draft got a 1.6 and a 7 share.
CBS had Young Sheldon up 17% to 0.7 and United States of Al at a flat 0.5. Mom got a 0.5 and B Positive a 0.4, both off a tenth. A Clarice rerun closed out prime.
NBC had two hours of Manifest down 20% to 0.4 and a Law & Order: SVU rerun.
Univision did a 0.4/2 and Telemundo a 0.2/2.
On Univision it was Disenando Tu Amor at 0.4, Te Acuerdas De Mi at 0.4 and La Hija Del Embajador at 0.3, all three flat.
Telemundo had Exatlon Estados Unidos at a flat 0.3, La Suerte De Loli level at 0.2 and Buscando A Frida up 50% to 0.3.
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Fox did a 0.2/1. A Name That Tune rerun led into Last Man Standing, which was off 40% for a 0.3. Sketch special Let’s Be Real got a 0.2.
The CW scored a 0.1/1. Special William & Kate’s Royal Anniversary did a 0.1 and led into a rerun of Harry & Meghan’s American Dream.
Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.