Primetime Ratings: ‘X-Files’ Rides Football to Big Number
Fox took the Sunday ratings derby by a mile, the NFC Championship game averaging a 14.3 in viewers 18-49 in primetime, with a 37 share. Football served up a huge audience for The X-Files, which started at 10:24 and did a 5.1 rating in 18-49 for the first half hour, representing 13.5 million viewers.
The rivals put up primarily repeats against football. ABC did have a fresh episode of Galavant, which did a 0.5.
CBS took second place on the night, riding an NFL overrun from its AFC Championship contest into the prime hours. It averaged a 1.2/3 for the night. NBC, airing the movie Bridesmaids, had a 0.8/2 and ABC a 0.5/1.
Last year’s NFC Championship aired in the afternoon, while the AFC title game rated a 13.9 in prime.
Fox has brought back X-Files after the first iteration wrapped in 2002.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.