Q Television Network is teaming up with Mobile Accord to launch “QTN Mobile.”
The GLBT-targeted (gay, lesbian, bisexual and transgender) network will offer text-messaging-based solutions, wallpapers, ring tones and exclusive interactive content.
QTN Mobile will launch during the Sundance Film Festival (Jan. 19-29) with a sweepstakes promotion in which attendees can enter by sending text messages, with winners notified immediately via mobile phone. The grand prize is an 84-inch HDTV-capable plasma screen. Participants will also be able to subscribe to QTN and sign up for future mobile alerts.
“We are incredibly energized by this new technology and are delighted to partner with Mobile Accord's experienced team of technical visionaries," QTN vice president of affiliate sales and marketing Carol Hinnant said in a prepared statement.
"Not only will our subscribers benefit from their gained interactivity, but we will also be able use the mobile channel to facilitate cause-related fund-raising programs that will benefit charities near and dear to the hearts of everyone in the GLBT community,” she added.
