Ratings Up in First Week for New Paramount Network

By ( Multichannel News ) published

The Paramount Network, Viacom’s Spike network rebranded as a premium entertainment channel, racked up higher ratings in its first week on the air.

More on Paramount Network: Drawing More Eyes With Fewer Spots

In prime time, Paramount said it was up 93% in adults 18 to 49 and 85% in total viewers compared with the same week last quarter. Spike’s ratings dropped 24% last year.

Spike had been aimed at men, but Paramount is aiming for a more balanced audience. Viewing last week by women 18 to 49 was up 82% compared with last quarter.

The premiere of Paramount’s original miniseries Waco drew a 101 ratings among adults 18-49 and 1.9 million total viewers. The show was simulcast on CMT, totaling 2.4 million viewers and a 1.4 demo rating.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.