Raycom Names Schulze GM at WIS Columbia
Lyle Schulze has been named VP and general manager of Raycom-owned WIS Columbia, S.C. Schulze had been VP and general manager of WCTI-WFXI-WYDO in the Greenville/New Bern/Washington, North Carolina market since 2010.
“We feel very fortunate to be able to bring in Lyle with such a rich background and experiences to join and lead the team at WIS-TV,” said Don Richards, Raycom group VP.
Schulze’s resume also includes VP/general manager roles at KMIR/KPSE Palm Springs and WSYM Lansing, and general manager of WAZE Evansville.
“I am excited about the opportunity to join WIS-TV and be a part of the heritage of such a great station. My wife Maureen and I look forward to living in and becoming a part of the wonderful community here in Columbia.”
WIS is the NBC affiliate in DMA No. 77, and the market leader.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.