Raycom Renews Agreement With Nielsen for Local Ratings

By
( )
published

Raycom said it renewed its agreement to get local television ratings for stations in 10 markets.

The stations are in most of the markets where Nielsen provides local people meter, set and code reader services.

Financial terms were not disclosed.

The stations covered by the agreement are WBTV, Charlotte; WBRC, Birmingham; WXIX, Cincinnati; WMC, Memphis; WVUE, New Orleans; WWBT/WUPV, Richmond; WFLX, West Palm Beach; WSCS, Charleston, S.C.; WFVS/WQWQ, Paducah-Cape Girardeau-Harrisburg; KOLD, Tucson and WWSB, Tampa-St. Pete-Sarasota.

The agreement also gives Raycom syndicated local TV measurement, plus viewing, consumer behavior and insight tools, such as Arianna, NLTV, Ad Intel and Scarborough-Local.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.