Rentrak said it has inked a TV measurement agreement with KNSD-TV, the NBC-owned station in San Diego, expanding local TV ties between the companies.
Other NBC-owned stations that have signed on with Rentrak include KNBC Los Angeles; KXAS Dallas-Ft. Worth; WTVJ Miami-Ft. Lauderdale; and WRC Washington D.C.
Additionally, KNSD and the other NBC client stations are using Rentrak Auto and Political Advanced Demographics to sell the value and relevance of their audiences, not just its size.
“We are excited to add Rentrak as we are always looking for ways to maximize our customers investment with NBC 7,” said KNSD president and general manager Dick Kelley, in a statement. “Rentrak’s Advanced Political and Automotive Demographics give us the tools we need to provide our advertisers with the best and most relevant audience information available.”
