Republican Convention Draws 17M Viewers on First Night
Down 26% from 2016
The opening night of the Republican National Convention drew 17.01 million viewers Monday, down 26% from 23.01 million four years ago, according to Nielsen.
The first night of last week’s Democratic National Convention attracted 19.7 million viewers.
The RNC drew a 10.7 household rating on the 11 networks with live coverage from 10 p.m. ET through 11 p.m. ET. That was down from a 12.7 rating in 2016.
There were 1.01 million 18- to 34-year-olds tuned in--down from 1.9 million a year ago, and 12.05 million people 55 years and up, down from 14.2 million.
During the 10 p.m. hour, Fox News had 7.1 million total viewers, topping all networks. CNN had over 2 million viewers, ABC had almost 2 million, NBC had 1.7 million, MSNBC had 1.6 million and CBS had 1.5 million
Among adults 25-54, the demographic preferred by news advertisers, Fox News had 1.6 million, CNN had 606,000, NBC had 541,000, ABC had 521,000, CBS had 424, 000 and MSNBC had 308,000.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.