Richberger Tapped For Turner Research Post

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Lanie Richberger, who has been heading up the research department for Sesame Workshop, has taken a research post at Turner Broadcasting system. 

Richberger will be VP, research, for its animation, young adults and kids division. In that post she will oversee research for Cartoon Network, Adult Swim, and Boomerang. 

In addition to working with Nielsen, she will oversee all focus group testing and brand studies. She will be based in Atlanta.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.