Vevo said Rob Christensen has been promoted to senior VP, U.S. sales and global distribution, a new post at the streaming platform.
Christensen, who had been senior VP, advanced TV, sales and distribution at Vevo, will lead a team of regional VP across the U.S. as well as the company’s multicultural sales team. He reports directly to Kevin McGurn, president of sales and distribution at Vevo.
“Rob has already played a critical role in helping build and monetize Vevo’s global music television business including making Vevo the largest FAST network in the world,“ McGurn said. ”With a wealth of advertising and leadership experience, Rob will be invaluable to our efforts as we maximize the commercial value of the music video and continue to carve out Vevo’s reputation as the go-to television network of the future.”
Christensen joined Vevo from Fullscreen/Otter Media, which was acquired by AT&T. He also held posts at Revolt Media and Shazam after spending five years at Hulu and six years at Turner.
“Over the last four years, we have built a TV business on top of a very successful digital music-video proposition,“ Christensen said. ”Now, as we bring these verticals together, we have a one-stop shop, with the unique opportunity for advertisers to buy cross-platform at a global level. Vevo’s ability to pair leading advertisers with music’s biggest celebrities on our nationally distributed FAST network sets us apart. The opportunity to lead the U.S. sales effort is an exciting one, and with a first-class team, I am thrilled to be stepping into this new role.” ■
