Robin Roberts' Return Boosts 'GMA' Ratings
Robin Roberts' first day back in the Good Morning America
anchor chair after five months led the ABC morning program to its best ratings
since last November, according to Nielsen preliminary data for Feb. 20.
GMA drew 6.1 million total viewers on Wednesday, over
a million more than NBC's Today, which drew 4.9 million viewers. It was
the widest total audience lead GMA posted over Today since Nov.
28, 2012, the day after the Dancing With the Stars finale, whose contestants
were featured heavily on show.
In the key adults 25-54 demo, GMA averaged a
much-closer 2.28 million viewers, just 36,000 viewers ahead of Today's
2.24 million. The two programs tied with a 1.9 rating among adults 25-54. Both the demo and total viewer deliveries were the best for GMA
since Nov. 7, 1012, the day after the election
Roberts had been out on extended medical leave recovering
from a bone marrow transplant to treat myelodysplastic syndrome, a rare blood
disease. She will return to anchoring GMA a few times a week while she
continues to recover.
Final ratings for the entire week will be available on Feb. 28.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below