A Robust 8.5 Million Watch ‘Roots’ Opening Night
A promising 8.5 million viewers watched the first installment of Roots on History, Lifetime, LMN and A&E, which aired multiple times May 30. Up against Game 7 of the NBA Western Conference Finals as well as the first game of the Stanley Cup, Roots drew 5.3 million viewers in its 9 p.m. premiere, according to Nielsen's fast nationals, representing cable’s top rated scripted mini-series premiere since A+E Networks' Bonnie & Clyde in 2013, according to A+E Networks.
The Roots premiere was watched by 2.1 million adults 25-54 and 1.8 million adults 18-49.
A+E said the numbers are expected to grow significantly after Live+3 and Live+7 data becomes available.
Episode two premieres May 31 at 9 pm ET/PT.
"Roots represents what television can do when its at its best," said Nancy Dubuc, president and CEO of A+E Networks. "This project has helped shape the discourse around race and identity at a time when it is needed more than ever. We are looking forward to audiences continuing to experience this powerful and important event over the next three nights."
The four-night, eight-hour event series was developed by History, from A+E Studios. Marc Toberoff and The Wolper Organization also produced.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.