Rogers Launches SVOD

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Canadian MSO Rogers Cable Inc. has launched its first subscription-video-on-demand service.

Subscribers currently signed up for The Movie Network as part of a digital cable package will now get The Movie Channel OnDemand at no extra charge. SVOD allows TMC subs to access up to 40 movies at any one time, and to stop, rewind, fast forward, pause and replay the movies.

Rogers already offers on-demand services including video on demand, time-shifting and personal video recorders.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.