One equity analyst recently told us that "Roku's strategic position is weakening, actually dramatically," as "the three largest tech companies in the world, alongside the biggest TV manufacturers in the world, mostly compete against Roku and take more share every quarter."
Roku's stock price stands a merely a fraction of its peak valuation 26 months ago. And the only time Roku seems to please The Street these days is when it cuts cost, like this earlier this week, when Roku only momentarily raised its share price by announcing that it was cutting employees and shows.
Still, according to Beachfront Marketplace, a sell-side ad platform (SSP) enabling programmatic buying and selling of premium TV, nearly 40% of the connected TV ad impressions the company arbitrated in the first six months of 2023 were on the Roku TVOS.
That was nearly as much as the combined impressions delivered by Amazon Fire TV, Samsung and pay TV set-top boxes.
