Rudolph Prompts No Red-Faced Content Critics
The Parents Television Council expressed Tuesday its hope that CBS would not promote its adult-targeted shows, the Victoria's Secret Fashion Show (10 p.m.) or NCIS ( 9 p.m.) during the 8 p.m. airing of perennial kids favorite, Rudolph the Red-Nosed Reindeer.
CBS had no comment Tuesday on what its promo plans were, but PTC need not have worried.
Rudolph was not only free of promos for the shows that followed it, but rather than a hard cut to the next show, there were at least a couple of ads between between it and NCIS, including an ad for holiday ham showing a festive family table straight out of a Norman Rockwell painting.
Read more at B&C here.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.