Safon Joins Weather As Chief Marketing Officer

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Former Turner Broadcasting executive Scot Safon is joining The Weather Channel as executive VP and chief marketing officer.

Safon had been an executive VP at Turner's CNN, working on the HLN network.

Safon will report to Weather Channel president David Clark, effective Sept. 30, and oversee the channel's brand activities, including marketing, design, presentation and creative services.

"Scot has an almost legendary track record of building brands that people rely on and trust, making him an ideal fit as we grow our network," Clark said in a statement "We couldn't be more excited about the energy and vision he will bring, and we know he will be integral to our future success."

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.