Samba TV Files With SEC For Initial Public Offering

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Analytics company looks for NYSE listing

Samba TV
(Image credit: Samba TV)

Samba TV became the latest company in the ad tech, data and analytics space to prepare for an initial public offering.

The company filed a Form S-1 with the Securities and Exchange Commission. It did not disclose how many shares it plans to sell or what prices the shares would carry.

Samba TV has applied to be listed on the New York Stock Exchange under the symbol SMBA. 

With the growth of streaming and connected TV ad tech companies have been hot and going to the public markets or merging in order to cash in and have the resources to grow. Pubmatic, Viant, DoubleVerify, Vizio and IAS have all gone public recently.

BofA Securities and Evercore ISI are acting as lead book-running managers for Samba TV’s offering. Oppenheimer & Co. is also acting as a book-running manager. BMO Capital Markets, Craig-Hallum, Stephens Inc. and LUMA Securities are acting as co-managers for the offering.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.