Samsung Maintains U.S. Market Share Lead in Smart TV at 32%

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Latest Statista data shows TCL surpassing Vizio for the No. 2 position

(Image credit: Future)

Samsung and its Tizen operating system continue to dominate the U.S. smart TV market, controlling 32% of market share, according to the latest Statista data.

Chinese manufacturer TCL has surpassed American brand Vizio and has moved into second place at 14% of sales, the research company said.

TCL’s low-priced, full-featured smart TV’s mostly run on Roku, but the company has also introduced a product line based on Google’s Android TV OS.

The sales figures are meaningful in that embedded OS in smart TVs is increasingly the means for which consumers access connected TV. 

Samsung’s Tizen is the most widely used OTT operating system in the world, according to Strategy Analytics, controlling 14% of connected TVs. 

Daniel Frankel
Daniel Frankel

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!