Sanders Buying $1.3M TV Time in Iowa

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The campaign of Bernie Sanders has finally opened up its coffers when it comes to TV.

Sanders released his first paid TV ad of the 2020 presidential campaign Tuesday (Oct. 1) and the campaign said it would be spending $1.3 million on TV buys in Iowa, home of the important Iowa Caucus, for the spot.

The ad, entitled Fight for Us and which was produced in-house, will include a mix of 30's and 60's and begin running Oct. 3 for an initial two-week flight.

Some estimates have total campaign spending on the 2020 race approaching $10 billion.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.