The Data Behind ‘The Big Bang Theory’: What Keeps Viewers Tuning In
Thursday night is the season finale of the CBS juggernaut The Big Bang Theory, one of the most popular shows on TV (the network itself refers to it as broadcast television’s No. 1 scripted series in viewers, adults 18-49 and adults 25-54). To celebrate 10 wildly successful seasons — and the recent renewal for two more — we decided to take a look at how fans have reacted to the show over the last few seasons using insights from Canvs, the language analytics company that measures emotions around content.
Season 8: Everybody loves Sheldon
The eighth season of The Big Bang Theory (BBT) aired Sept. 22, 2014 – May 7, 2015 and the most commonly expressed emotion was love, as you’d expect, followed by viewers expressing excitement and enjoyment — and laughing at the comedy.
Sheldon (portrayed by Jim Parsons) was the most-mentioned character, appearing in 14% of ERs, with Amy (Mayim Bialik) and Penny (Kaley Cuoco) in second and third with 4.2% and 4% of ERs, respectively.
Oh Sheldon, you always make my day!
— Jolene Servais (@JoleneServais13) October 21, 2014
One key moment of the season that got viewers talking was when Sheldon told Amy that he loves her.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Wow Sheldon told Amy he loved her!
— Irish nt Mike (@IrishCARBomb21) November 7, 2014
Awwww! Sheldon Amy! #BBT
— Joanne Pignone (@meemster112) November 7, 2014
Related: CBS Forms New Streaming Deal With Affiliate Stations
Season 9: #ShAmy
In season 9 (Sept. 21, 2015 – May 12, 2016) love was once again the most frequently expressed emotion (shocker!), appearing in nearly one third of responses. But this season viewers talked about things on the show being crazy more often than during the previous season. That feeling was mentioned in 8.4% of ERs.
Sheldon continued to be the most-mentioned character. Fans of the show are seriously amused by his antics. Amy jumped up a tick in responses compared to season 8: she was talked about in 6% of ERs.
A big response driver during the season: Sheldon and Amy kissing — and a bit more than kissing (gasp!). The nickname/hashtag #ShAmy took off. It was the third most frequently used hashtag this season, appearing in 5% of ERs.
SHELDON AND AMY KISSED OMFG
— Rachel Wallace (@_rwallace) December 11, 2015
Omg Sheldon and Amy had coitus!!!!!
— Laulena (@TeenyTinyLauren) December 18, 2015
OMG #Shamy did it!!!!!!!
— Lexius Ryckmanius (@ryckman_alexis) December 18, 2015
Related: CBS Says Its Shows Help Cable Networks
Season 10: Laughs all around
While love remains the top emotion this season, viewers are talking even more about how funny the show is (11.2% of ERs).
Sheldon remains the man of the hour (or, uh, half-hour), appearing in 12.7% of ERs, while Penny has 4.1% and Amy drops to 3.5%.
This season premiere of #TheBigBangTheory is cracking me up
— Jillian (@JillianHruban) September 20, 2016
Laughing time :) #BigBangTheory
— Francis: DisneyVista (@DisneyVista) November 11, 2016
@rebkettlebells@bigbangtheory@CBS huge laughter over & over super funny episode fabulous
— Kiki (@DunnSearcher) January 6, 2017
@bigbangtheory GUT BUSTING FUNNY
— Eric (@ericpladson1) March 10, 2017
As the 10th season draws to a close, it’s clear that The Big Bang Theory is a fan favorite thanks to its nerdy-but-relatable characters and quick wit that gets people laughing week after week. The summer hiatus is sure to leave a hole in fans’ hearts, but many take solace in the fact that it’ll be back for two more seasons.
One of the funniest comedies ever made period.so happy they renewed it for two more seasons. — watching The Big Bang Theory
— Michael McCrae (@MichaelMcCrae2) April 10, 2017
Eleanor Semeraro is an analyst and contributor with TV [R]EV.