`Scooby-Doo' Movie Scares Up Record Ratings For Cartoon Network

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There's no mystery regarding the continued popularity of the 40-year old Scooby-Doo television franchise as Cartoon Network's Sept. 13 live-action movie featuring the mystery-solving gang set a ratings record for the channel.
Scooby Doo! The Mystery Begins drew a network high 6.1 million viewers, easily outdistancing the previous high of 3.9 million viewers that tuned into last October's premiere of the Star Wars: The Clone Wars animated series, according to network officials.

The movie, which focused on the first time the Mystery Inc. teens and their dog Scooby Doo joined forces to solve their initial spooky whodunit, also set network record among kids 2 -11 (3 million viewers), kids 6-11 (2.2 million), kids 9-14 (1.8 million), boys 2-11 (1.9 million), and boys 6-11 (1.5 million).
Scooby Doo! The Mystery Begins will be released on DVD on Sept. 22, according to network officials.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.