Scripps Networks is acquiring Incando Corp. -- its second new-media purchase in less than a month, officials said Wednesday.
Incando is known for its personal media sharing service Pickle.com and the user-generated content management platform Powered by Pickle.
Based on proprietary software, Incando’s Web 2.0 technology enables speedy uploads of photos and videos from computers, mobile phones or digital cameras to any Web site and will enhance the user-centric, social media and personalization functionality around Scripps Networks’ lifestyle content.
Earlier this month, Scripps Networks added Recipezaar.com to its online properties. Recipezaar is a leading user-generated recipe and community site featuring more than 230,000 recipes.
A division of E.W. Scripps, Scripps Networks’ portfolio includes HGTV, Food Network, DIY Network, Fine Living TV Network and Great American Country.
Online, HGTV.com and DIYnetwork.com rank No. 1 and No. 2, respectively, among content providers on the web in the home and garden category, while FoodNetwork.com is the top-rated content provider on the web in the Food & Cooking category, according to Nielsen//NetRatings.
