Scripps Launches Channels for Apple TV Viewers

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Scripps Networks Interactive said it launched HGTV, Food Network and Travel Channel on Apple TV.

Apple TV viewers who authenticate that they have subscriptions with pay-TV distributors will be able to access programming on demand or watch a live streams of those networks.

“Our aim is to meet our fans and viewers wherever they are,” said Henry Ahn, president of content distribution and marketing for Scripps Networks Interactive. “Our expert and aspirational programming inspires millions of consumers every day, and we want to continue to deliver that content across the broadest possible range of our own platforms and those of our partners.”

Apple has been heavily marketing its Apple TV product on network and cable channels and in other media including out of home.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.