Scripps Sports Names Tony Lamerato VP, Sports Revenue and Sponsorships

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Exec was senior director of revenue strategy at Scripps Local Media

Tony Lamerato Scripps Sports
Tony Lamerato (Image credit: Scripps Sports)

Scripps Sports, a new division of the E.W. Scripps Co., said it hired Tony Lamerato as VP for sports revenue and sponsorships, effective immediately.

Lamerato was senior director of revenue strategy for Scripps’ Local Media division. In his new post, Lamerato will aim to execute a strategic plan to model and value sports-rights opportunities. When sports rights are acquired, he’ll be responsible for the development of a revenue plan, including pricing and sponsorships.

Also: Scripps Sees Opportunity in ‘Broken’ RSN Business

“Tony has already been a valuable member of the team,” Brian Lawlor, president of Scripps Sports, said. “His insights and experience in this space will be crucial to our success,” Lawlor has been head of Scripps Local Media.

Before being director of revenue strategy, Lamerato was director of sales for Scripps’ WXYZ-WMYD Detroit. Earlier in his career, he was local sales manager at Fox Sports Detroit. ■

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.