The Society of Cable Telecommunications Engineers has tapped Bernadette Vernon, previously a marketing exec in Motorola's video business unit, as vice president of marketing and membership.
Vernon replaces two executives -- Deb Swann, vice president of marketing and business development, and Louise Games, vice president of membership services -- whom SCTE let go last month.
Most recently Vernon was director of strategic marketing for the video business unit of Motorola. With SCTE, she will be responsible for a variety of marketing and membership functions including acquisition and retention; customer service; communications; industry relations; and administration of the SCTE's board of directors and standing committees.
"To help cable to realize the full benefit of SCTE's expanding focus on engineering, it is important that we maximize the effect of our membership and marketing outreach," SCTE president and CEO Mark Dzuban said in a statement. "Bernadette Vernon's expertise, her track record of success, and her insights into the needs of technology suppliers and cable operators made her the ideal person for this position."
Before joining Motorola, Vernon was corporate director of marketing for Harron Communications, which now does business as MetroCast Communications, where she led the cable operator's design and development of the company's initial Web site. Vernon also spent 10 years at IBM in various marketing, sales, and training and strategy positions.
Vernon holds a bachelor's of science in business administration/marketing from Chestnut Hill College and a master's of science in organizational dynamics/management from the University of Pennsylvania.
