SeaChange Exec Joins YuMe
published
Venkat Krishnan, an exec late of SeaChange International and Alcatel-Lucent, has joined digital multiscreen video advertising specialist YuMe as senior vice president of product.
Krishnan most recently serves as business unit head/VP of advanced advertising/monetization at SeaChange.
“At the core of our business, we use data science to help TV brand advertisers reach increasingly fragmented and distracted audiences through digital video,” said Ayyappan Sankaran, co-founder and CTO, YuMe, in a statement. “Having a veteran of the space to lead our Product team will be a huge asset in innovating for the future of digital video.”
Multichannel Newsletter
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
More about multichannel news