SeaChange International and Invidi Technologies have formed a joint software product that aims to enable video service providers to run multiscreen TV ad campaigns across linear, on-demand, network DVR and even over-the-top video streams.
The companies said the integrated, Cross-Platform Campaign Management Solution also employs multiple ad platform standards and specifications, including SCTE-130 and the Interactive Advertising Bureau’s VAST 3.0, via a unified ad decision server.
From SeaChange’s side, the core components of the joint system, which can be deployed in the cloud or on-premises, includes its Infusion Ad Decision Manager; Ad Decision Router; and Linear Ad Decision Server; Infusion AdPulse Campaign Manager; Infusion Spot Manager; and Infusion Reports Manager.
Invidi is pitching in the following products: its Business Data System; Advatar Adaptor; ad decision engine clients for set-tops and DVRs from Arris, EchoStar, as well as boxes used by DirecTV; its cloud-based ad decision engine for other CE devices and smart TVs; and the Advatar Reporting and Analytics Systems.
