Move over, Clay and Ruben: Now it’s Ryan Seacrest’s turn to make some hay
from American Idol: Search for a Superstar.
Seacrest, who hosts the popular Fox talent-competition series, has signed on
as ad spokesman for AT&T Wireless, one of the show’s major sponsors.
He’ll appear this summer in TV and radio spots for the marketer's text
messaging. The theme will be "TXT 4 A HOT SUMR."
AT&T Wireless will also promote a sweepstakes under the theme, with every
message sent through Sept. 18 automatically entering the sender in a contest
with prizes including a 2003 Ford Thunderbird convertible.
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