Contextual advertising company Seedtag said it has picked Foursquare to help it measure how effective campaign are at generating foot traffic and sales
Foursquare uses machine language to evaluate data it gets on the geographic location of consumers before and after they are exposed to ad campaigns.
The data is particularly useful for quick-service restaurants, retailers and package good makers who sell their products in brick-and-mortar stories.
Also Read: Seedtag Boosts CTV Capabilities With Acquisition of Beachfront Media
“We're thrilled to be partnering with Foursquare, providing our clients with the ability to measure in-store impact and the ROI of their ad spend," said Mike Villalobos, VP of Strategy, North America at Seedtag, said. “Our emphasis is on aligning Seedtag's performance with meaningful business metrics to enhance accuracy and optimize ad effectiveness. Working with Foursquare allows us to prove that our sophisticated, AI-powered targeting, creative and placement optimization tools do more to drive action than other metrics.”
“Foursquare is thrilled to have Seedtag join the network of hundreds of top ad-tech partners measuring and optimizing their media campaigns using Foursquare Attribution," added Michele Morelli, senior VP of marketing and communications at Foursquare.
