Top AT&T Broadband marketing executive Doug Seserman will leave the
company at the end of March, a spokesman confirmed Tuesday.
Former MediaOne Group Inc. executive Nancy McGee -- most recently vice
president of telephony-product marketing and sales for AT&T Broadband --
will serve as the interim marketing head for the MSO while it conducts an
internal and external search for Seserman's replacement.
AT&T Broadband recently signed its 3 millionth digital-cable customer, a
milestone for cable.
But the MSO's fourth-quarter-2000 cash flow was down 13 percent over the same
period in 1999 and video cash flow was down 3 percent. Analysts typically look
for double-digit cash flow growth from cable operators.
And AT&T Corp. is under increasing pressure to produce strong financial
numbers as it prepares to spin off the broadband division with plans for an
initial public offering.
Seserman, senior vice president of marketing and sales for the country's
leading MSO, joined then-Tele-Communications Inc. in 1996 after a stint in the
packaged-goods industry.
Seserman is an active member of the Cable &
Telecommunications Association for Marketing, and he is co-chairing this week's
CTAM Digital & Pay-Per-View conference in New Orleans.
