Showtime: Mayweather-Alvarez Highest Grossing PPV Event Ever

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Saturday's Floyd Mayweather-Canelo Alvarez pay-per-view boxing match will finish as the most lucrative event ever for the PPV category, according to fight distributors Showtime and Golden Boy Promotions.

The fight, in which Mayweather defeated Alvarez in a majority decision to remain undefeated, has generated $150 million in PPV revenue to date, according to Showtime, eclipsing the mark of $132 million set by the 2007 Mayweather-Oscar De La Hoya fight. Mayweather-Alvarez carried a record suggested retail price of $64.95 for the standard definition feed and $74.95 for high definition orders.

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R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.