Showtime's 'Nurse Jackie' Prescribes Right Audience Medicine

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Showtime dramedy series Nurse Jackie set a series audience
record last night, averaging nearly 1.1 million viewers for its
second-season premiere.

The series, starring Edie Falco as a
morally conflicted emergency room nurse, delivered 1.08 million viewers
in its 10 p.m. premiere -- up 8% over the 1.0 million premiere of season
one and up 9% from the 992,000 for the show's season one finale. A
repeat 11 p.m. telecast delivered an additional 437,000 viewers, said
the network.
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R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.