Sinclair Inks Shared Services Deal for WWHO Columbus
Sinclair Broadcast Group's considerable presence in Columbus, Ohio, has increased, as the group has inked a shared services agreement with Manhan Media to manage CW affiliate WWHO.
LIN Media sold WWHO to Manhan for $7 million in February. Stephen Mumblow is the president of Manhan, and WWHO is its first acquisition.
Sinclair owns ABC affiliate WSYX in DMA No. 32, and manages Cunningham Broadcasting's Fox affiliate WTTE.
Calls to WWHO were not returned.
The station operates out of its own building. Sinclair CFO David Amy did not say whether that will change. "It's early on," he said. "Right now they're in their own facility."
Dispatch Broadcasting's WBNS is the ratings powerhouse in Columbus.
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Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.